Giraffe360 conducted a survey of 1,000 recent property purchasers in order to answer this question.
As you would expect, a good exterior photo of the property was considered the most important to buyers. However surprisingly, the next most important photo could not be of the property at all!
People have said that they want to see a street scene, so a photo of the road that the property is situated on. As we at Page & Co say often, when you are selling a property, you aren’t just selling a house in the Canterbury area, you are selling a lifestyle, people want to know what it would be like to live in your home, on your street, in your village
Photos of the driveway and/or garage and front garden were also popular, showing that the external parts of a property are important to house buyers. So weeding your driveway is definitely worth doing!
For internal photos, the kitchen seems to be the room that buyers want to see photographs of the most and upstairs, the master bedroom, then any other bedrooms and finally (potentially surprising?) the bathroom.
Mikus Opelts, the chief executive of Giraffe360 claims “Potential buyers want more than a few quick snaps but they don’t want to be overloaded by hundreds of similar looking photos and so what you capture is as important as the quality of the finished article”
" As our research shows, while the traditional features are of great interest to prospective buyers, they also want to see the wider area, the privacy offered, any unique features, or the fact a property is south facing.”
When thinking about viewing property listing photos online, what was most important about the front exterior of the property?
Please see below the final results of the survey.
| Answer |
Respondents |
| The front external of a property
|
42%
|
| The road it was situated on
|
29%
|
|
The driveway
|
13%
|
| The front garden
|
5%
|
| Garage space
|
3%
|
| The front door itself
|
3%
|
| The windows
|
2%
|
| Any trees or other plants (flower beds)
|
2%
|
